Use of English - Multiple Choice
B2
Cambridge English B2 Exam
For questions 1-8, read the text below and decide which answer (A, B, C or D) best fits each gap. Click the gaps to type your answer.
Advertising Effects
Advertising is so common in modern life that many people hardly notice it, yet its effects can be surprisingly powerful. Companies spend huge sums trying to persuade us to buy products we may not even need. Some adverts aim to create a strong emotional response, so that consumers begin to (0) ASSOCIATE a product with success, beauty or happiness. One of the main reasons advertising is effective is that it can (1) .......... our attention very quickly. Bright colours, memorable slogans and repeated messages all help a brand stay in our minds. Over time, this can (2) .......... to changes in the way people think and behave. For example, people may start to judge certain products by image rather than quality. Advertising can also have a social (3) .........., especially on young people, who are often more influenced by trends. If a product is presented as fashionable, teenagers may feel under (4) .......... to own it. In addition, online advertising is now designed to (5) .......... to personal interests, which makes it even harder to ignore. Although advertising can provide useful information, consumers should still be aware (6) .......... its influence. It is easy to be taken (7) .......... by clever marketing, unless we stop and think carefully. In the end, the best defence is to make informed choices rather than act (8) .......... impulse.
About Use of English Multiple Choice — Cambridge English B2
This is a Cambridge English B2 Use of English Multiple Choice exercise. Read the text and decide which word — A, B, C or D — best fits each of the 8 gaps.
Multiple Choice questions test your vocabulary in context: collocations, phrasal verbs, linking words and words with similar but slightly different meanings. Practising B2 exercises like this builds the instinct to choose the right option quickly in the real exam.
Frequently Asked Questions
How many questions does this B2 Multiple Choice exercise have?
It has 8 gaps, and each gap gives you four options (A–D) to choose from.
What does Cambridge Use of English Multiple Choice test?
It focuses on vocabulary in context — collocations, phrasal verbs, fixed phrases and words that look similar but are not interchangeable.
How can I get better at Multiple Choice?
Read widely, learn words together with the words they combine with, and always read the whole sentence — including the words after the gap — before choosing your answer.
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What to do
In this part, you read a text with eight gaps and choose the best word from four options to fit each gap.
Nothing prepares you for this test better than reading.
Read a lot. Candidates who often read in English (for work, for fun) find this part of the test manageable, while those who never read tend to find it very hard.
If you are 100% sure that two of the 4 choices are completely identical, then neither can be the answer. There is always only one word that fits grammatically and has the right meaning.
Usually the correct option will be part of a fixed phrase or collocation, a phrasal verb, a connector or the only word that fits grammatically in the gap.
Strategy
- Read the title and the whole text quickly to understand its general meaning before you attempt the task.
- Check the words before and after the gap.
- Choose the best option.
- When you have finished, read the text again with the words inserted to check that it makes sense.