Use of English PRO

Online Retail Growth

E-commerce has (0) BECOME a major part of everyday life in many countries. More and more people now prefer to shop online because it saves time and allows them to compare prices with ease. In the past, some customers were unsure about buying things they could not see in person, but this attitude has gradually (1) .......... . Better websites, safer payment systems and faster delivery have all helped to build trust. At the same time, small businesses have also (2) .......... advantage of online platforms to reach a wider market. Instead of depending only on local customers, they can now sell products to people living hundreds of miles (3) .......... . This has created new opportunities, although it has also increased competition. Another reason for the growth of e-commerce is convenience. Customers can place orders at any time of day and have goods (4) .......... directly to their door. Many companies also try to (5) .......... up with customer expectations by offering free returns and rapid support. However, the success of online shopping has not come (6) .......... a cost. Traditional shops have had to adapt, and concerns about packaging waste continue to grow. Even so, e-commerce seems likely to (7) .......... on expanding as technology improves and shopping habits continue to (8) .......... .

About Use of English Multiple Choice — Cambridge English B2

This is a Cambridge English B2 Use of English Multiple Choice exercise. Read the text and decide which word — A, B, C or D — best fits each of the 8 gaps.

Multiple Choice questions test your vocabulary in context: collocations, phrasal verbs, linking words and words with similar but slightly different meanings. Practising B2 exercises like this builds the instinct to choose the right option quickly in the real exam.

Frequently Asked Questions

How many questions does this B2 Multiple Choice exercise have?

It has 8 gaps, and each gap gives you four options (A–D) to choose from.

What does Cambridge Use of English Multiple Choice test?

It focuses on vocabulary in context — collocations, phrasal verbs, fixed phrases and words that look similar but are not interchangeable.

How can I get better at Multiple Choice?

Read widely, learn words together with the words they combine with, and always read the whole sentence — including the words after the gap — before choosing your answer.

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What to do

In this part, you read a text with eight gaps and choose the best word from four options to fit each gap.

Nothing prepares you for this test better than reading.

Read a lot. Candidates who often read in English (for work, for fun) find this part of the test manageable, while those who never read tend to find it very hard.

If you are 100% sure that two of the 4 choices are completely identical, then neither can be the answer. There is always only one word that fits grammatically and has the right meaning.

Usually the correct option will be part of a fixed phrase or collocation, a phrasal verb, a connector or the only word that fits grammatically in the gap.

Strategy

  1. Read the title and the whole text quickly to understand its general meaning before you attempt the task.
  2. Check the words before and after the gap.
  3. Choose the best option.
  4. When you have finished, read the text again with the words inserted to check that it makes sense.