Breakfast is, (0) SURPRISINGLY (SURPRISE), the most important meal of the day, or so they say, and the meal (1) ............ (VARY) greatly from region to region. Named after its country of origin, The Full English Breakfast is a hearty feast which usually comprises meat, eggs, bread and beans. Good for the soul, but not for your (2) ............ (HEAL)! In fact, it seems that a link can be drawn between the types of breakfast eaten in each part of the world and the local climate. In Mediterranean climates, for instance, lighter elements, such as olives and tomatoes, are (3) ............ (ACCOMPANY) by bread, while Spanish children find biscuits and chocolate drink an (4) ............ (ACCEPT) way to start the day. Breakfast cereals from well-known (5) ............ (PRODUCE) are big business, (6) ............ (POTENT) generating huge incomes. Due to this, cereal companies have made great efforts to instil a breakfast cereal culture in countries where one has never existed before, (7) ............ (SOUTH) as south Europe and the Far East. The most important meal of the day has never been so attractive, thanks to well constructed (8) ............ (ADVERT) campaigns.