Shigeru Miyamoto is probably the most influential man of the last twenty years in (0) TERMS of the number of people who play his electronic games – Mario Bros, Wii Fit and (1) ............ others. It is due to him that Nintendo, at $85 billion, is now one of the most highly (2) ............ companies in Japan. The (3) ............ majority of video games are created by engineers but Miyamoto is an artist, playful and endlessly creative. Hired by Nintendo to reinvent an arcade game, he broke through the (4) ............ which had previously pitched these games only at adults. To capture the American market, Miyamoto (5) ............ with Donkey Kong – its family-friendly style in sharp contrast to the violent games which had previously (6) ............ the industry. Then, in 1983, his arcade hit Mario Bros became the biggest game franchise in the world. (7) ............ Miyamoto’s great success in entertainment, though, his next phase of game design – the DS and the Wii -focused on self-improvement, as well as making games interactive and creative. It also (8) ............ Nintendo, already a big player, into a giant on the world stage.