Tourism is now (0) AMONG the world's largest industries, but little is known about its greater pioneer, Thomas Cook, the father of tourism. He revolutionised travel, invented package holidays and (1) ............ mobility to the masses. The sex, alcohol, overspending, (2) ............ leisure and extravagance that are now associated with much of the holiday industry would horrify him. Few know of his preoccupation (3) ............ God, Rome and the Holy Land, or of his determination to improve the lot of the working classes, let (4) ............ his abhorrence of beer houses, pubs and gin palaces. In the nineteenth century no priest, or minister, did more than this (5) ............ former preacher to (6) ............ Protestant attitudes to Palestine. By opening up Palestine to tourism, Cook deliberately offered the British people a way to reconnect with their religious roots. From 1869 (7) ............ he brought the largest number of British to the Holy Land since the Crusader armies and private parties of pilgrims in the Middle Ages. In 1976 a BBC documentary on Cook asked the question, 'But what made him do it?' This strait-laced provincial missionary – what (8) ............ him on? What fired his abundant energy?