Use of English PRO

Amazon.com was (0) ORIGINALLY founded by Jeff Bezos in 1994 as an online bookstore. One of Amazon’s ideas was to give customers the (1) ............ (OPT) of writing a review of any books they bought. These product reviews helped to build trust and (2) ............ (LOYAL) amongst customers, who appreciated the opportunity to get honest opinions from other people, some of whom would write reviews every week. It was a simple yet (3) ............ (EXPECT) popular idea. Amazon’s business plan was unusual in that the company didn’t anticipate being (4) ............ (PROFIT) for several years. However, when a businessman invested $100.000 in the company, Bezos was able to upgrade his website and (5) ............ (FACILITY) hosting opportunities, which was attractive to customers. Other items, such as movies and CDs, were soon added to the (6) ............ (SELECT) of goods available to buyers, although Amazon stayed close to its roots and continued to (7) ............ (SPECIAL) books. In 1999, Bezos was named the Person of the Year by Time Magazine in (8) ............ (RECOGNISE) of his success in promoting online shopping.